Taylor Swift has returned with her seventh studio album, the feminist and electro-pop-doused Lover.

To celebrate the album's release, Swift opened a pop up shop in New York yesterday (August 22) called "The Lover Experience," selling Lover-themed merch from a collab with fashion designer Stella Mccartney.

She then performed three tracks on Good Morning America: "You Need to Calm Down," "ME!" and "Shake It Off."

Later, fans were treated to a YouTube livestream called "Lover's Lounge," during which Swift hosted a Q&A and gave her virtual audience their first listen to the acoustic version of "The Archer."

And now to the album...

In its 18 tracks, Lover encapsulates a care-free Taylor, whose indifference toward her haters in opener "I Forgot That You Existed" sets the whole mood. The album is FULL of big moods, as well as lots of sass and probably 200 potential captions for your next Instagram.

Lover is rich with different sounds and tempos, ranging from the arena-friendly chorus in "Cruel Summer" to the sax-heavy earworm "False God" to its dreamy and romantic title track. Swift's lyricism (and vocals) in songs like "Miss Americana & The Heartbreak Prince" and "The Man" showcase her songwriting skills as well as her ability to maintain her beloved high school tropes with underlying themes like politics and feminism.

I, admittedly, haven't really listened to much of Taylor Swift's music since 2008's Fearless– when I used to unapologetically sing into my hairbrush in my bedroom– but her presence in both the social media and the music landscape is almost impossible to ignore.

There was a lot of tension built up surrounding Swift's pre-album hype: fan theories about hidden Easter eggs on her Instagram, her early singles "ME!" and "You Need to Calm Down" (and their accompanying all-star casted music videos) and, of course, all the messy Scooter Braun drama. Swift herself was making headlines with her confessional essay in Elle Magazine back in March, vowing to become more politically active and supportive of female empowerment.

Much like Thanos in the Marvel Universe, Taylor Swift is inevitable.

Underneath all the bubblegum and rainbows, though, Lover also re-imagines some of Swift's previous work and dives into pretty emotional territory. On the stripped back "It's Nice to Have a Friend," Swift samples some steel pan and tubular bells, singing about two school friends in love... a similar storyline to 2006's "Mary's Song (Oh My My My)."

She trickles back into her country roots on "Soon You'll Get Better," which features a banjo, the Dixie Chicks and a tragically sad backstory about coping with both of her parents battling cancer.

During a recent YouTube livestream, Swift addressed the difficulty of putting the pen to paper for "Soon You'll Get Better."

"There’s a song called 'Soon You’ll Get Better' that was really, really hard to write," she said.

"...and it was a family decision to even put on the album, and I think songs like that that are really hard for you to write emotionally, maybe they’re hard to write and hard to sing because they’re really true. We as a family decided to put this on the album. It’s something I’m so proud of. I can’t sing it. It’s hard to emotionally deal with that song. You’ll understand what I mean in a couple of hours."

Lover is an emotional rollercoaster from start to finish, but after listening all the way through, it's like a sigh of relief. At 29, it feels like Taylor Swift has finally found some solace.